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Siddharth Rao, New Delhi/ Nazafgarh Metro News/- The binding threads is about modern Indian dressing with a hint of ethnic identity. As our first collection, Chhaap was about deriving inspiration from its fabric, chanderi. We adopted a communication that speaks for the fabric itself. The main idea behind the name satisfies two purposes- the chanderi fabric has a form of printography and when you wear it you leave a mind print, an impression on people with your dress sense.
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The brand is not restricted to the attires which can be only worn on certain occasions but it is something that women can wear on a daily basis as well. Our brand is for those modern women who prefer to wear comfortable ethnic clothes without compromising authenticity.
The brand strives to create a position for itself in the world of Indian fashion and to be recognized as a brand who provides trendy yet comfortable indo-western clothing.
About the brand: Our purpose is to serve modern Indian dressing with a hint of ethnic identity. The smallest of the block, the tiniest preposition that creates a cloth-thread. The Binding Threads as a name justifies the culturally ingrained and gives importance to the fabric in its entirety. Just how knitting needles click perfectly and create a cloth with sheer passion and labor, the threads tell a tale of compassion that the artist has put in for the design.
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